eBay.it is the third most visited marketplace in Italy with 45.68 million monthly visits, positioned behind Amazon.it and Temu but ahead of Subito.it in the structured commerce segment. Its origins trace back to the acquisition of iBazar Italia in 2001, and since then it has built a base of 17.8 million unique users in the country. What sets eBay.it apart from Subito.it — Italy's leader in second-hand classifieds — is the auction format, the integrated payment system, and an authentication program covering watches from €1,800, sneakers, luxury handbags, and trading cards. For Italian private sellers, commissions are 5% on the final value plus €0.35 per order, among the most competitive across all eBay domains in Europe. Italy possesses a collecting culture with deep roots. Panini Calciatori albums have been national icons since the 1960s, and complete sets from vintage seasons like 1997-98 or 2010-11 command notable prices. Italy's numismatic tradition, backed by the Società Numismatica Italiana founded in 1892, keeps alive the interest in pre-euro lira coins and the coveted Vatican issues — King Vittorio Emanuele III himself was a renowned numismatic collector. Murano glass, with over 700 years of artisanal tradition, generates an active market for vintage pieces by masters like Venini, Seguso, and Salviati. Italian song vinyl records, vintage Vespa and Lambretta pieces, and mid-century design by names like Gio Ponti or the Castiglioni brothers complete an ecosystem where searching on eBay.it reveals exclusive pieces from the local market with fast domestic shipping.
eBay.it is the third most visited marketplace in Italy with 45.68 million monthly visits, positioned behind Amazon.it and Temu but ahead of Subito.it in the structured commerce segment. Its origins trace back to the acquisition of iBazar Italia in 2001, and since then it has built a base of 17.8 million unique users in the country. What sets eBay.it apart from Subito.it — Italy's leader in second-hand classifieds — is the auction format, the integrated payment system, and an authentication...
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