Australia is the only country in the world where eBay surpasses Amazon as the leading marketplace, a position it has maintained since its launch in 1999. With 11 million unique monthly visitors and a revealing figure — one in three Australian adults actively collects, accumulating an estimated value of AUD 16.8 billion in collectibles — eBay.com.au is the epicenter of collecting in Oceania. Coins lead the most popular categories with 34% of Australian collectors dedicated to them, followed by toys at 33% and trading cards at 16%, where AFL Teamcoach, Select Footy Stars, and Cricket Luxe collections have a massive following. Australian sports memorabilia occupies a prominent place: cricket, AFL, rugby league, rugby union, and motor racing all have dedicated categories and a transaction volume that places the median collectible selling profit at AUD 13,000. The Authenticity Guarantee program verifies sneakers from Nike, Adidas, New Balance, Converse, and Vans starting at AUD 150, with plans to expand to luxury items. eBay.com.au was a pioneer in integrating Afterpay, allowing purchases of up to AUD 3,000 in four interest-free installments. Prices are natively displayed in Australian dollars and searches prioritize local sellers with domestic shipping — essential in a country where import costs can be prohibitive. 45% of cross-border e-commerce transactions in Australia go through eBay, making this domain the natural gateway for both buying locally and accessing global inventory.

Australia is the only country in the world where eBay surpasses Amazon as the leading marketplace, a position it has maintained since its launch in 1999. With 11 million unique monthly visitors and a revealing figure — one in three Australian adults actively collects, accumulating an estimated value of AUD 16.8 billion in collectibles — eBay.com.au is the epicenter of collecting in Oceania. Coins lead the most popular categories with 34% of Australian collectors dedicated to them, followed by...