Carousell is a community-driven marketplace where individuals buy and sell directly to each other, primarily through mobile. Founded in Singapore in 2012, it has grown into one of the largest peer-to-peer platforms in Southeast Asia and beyond, operating across 8 markets including Australia, Canada, and New Zealand. Unlike traditional e-commerce platforms filled with professional sellers, Carousell's strength lies in its user base of everyday people listing items they no longer need — from clothes and electronics to collectibles and rare finds. The platform's simple listing process (snap a photo, set a price, publish) has attracted millions of casual sellers who might not bother with more complex platforms, creating a constantly refreshing inventory of pre-owned goods and the occasional hidden gem for collectors willing to browse regularly.
Carousell is a community-driven marketplace where individuals buy and sell directly to each other, primarily through mobile. Founded in Singapore in 2012, it has grown into one of the largest peer-to-peer platforms in Southeast Asia and beyond, operating across 8 markets including Australia, Canada, and New Zealand. Unlike traditional e-commerce platforms filled with professional sellers, Carousell's strength lies in its user base of everyday people listing items they no longer need — from...
